Course description
Title of the Teaching Unit
Management, Marketing and Methodology Seminar
Code of the Teaching Unit
11UGE14
Academic year
2023 - 2024
Cycle
Number of credits
11
Number of hours
120
Quarter
1-2
Weighting
Site
Montgomery
Teaching language
English
Teacher in charge
CLAEYE Frederik
Objectives and contribution to the program
-Acquiring general disciplinary knowledge and the tools for professional activities related to management and marketing. Students will have to contextualize and reproduce knowledge (in management and marketing) in a given situation. The confrontation of this theoretical knowledge with the reality of a company is part of the approach of the Methodology Seminar.
- Raising awareness of the complexity and importance of developing a critical attitude towards management and marketing methods, questioning and assessing the relevance and reliability of the sources used.
Prerequisites and corequisites
Participation in the management course , the marketing course, or the seminar requires no prior knowledge. A good command of English (being comfortable with a B2 level) and basic skills in terms of summarizing and synthesizing are highly recommended.
Content
- Management: This first course is an introduction based on the foundations of management and its perspective in terms of organization, operation and performance of the company.
- Marketing: The course will essentially have the pedagogical vocation of introducing and explaining the notions and logic of marketing, to illustrate them with practical examples of various companies and to situate them continually in the global scheme of reflection of the company faced to its markets and customers.
- Management, Marketing & Methodology Seminar: The students will be brought to realize a work in team on a problematic in connection with the management or the marketing according to a scientific step which will be initiated during the various sessions of course and put into practice through the various intermediate works which will be made.
Teaching methods
- Ex cathedra courses in Management and Marketing
- Teamwork for the Management, Marketing and Methodology Seminar, supervised and coached by the teachers.
Assessment method
- Management Course: Weekly individual multiple choice questions & group assignment (in groups of 6 students). Assessments in the June and August sessions may differ from those in the January session. Specific instructions will be posted on the online course (Moodle).
- Marketing Course: Written exam MCQ, lasting a maximum of 1 hour, done with a closed book. The exam may take place online or at the ICHEC, depending on the circumstances.
- Management, Marketing and Methodology Seminar: The summative evaluation deals with the work carried out in class throughout the seminar, the research paper and an oral defense. The oral defense will be organized during the last session of the seminar. The attendance of each team member is required. Participation in the seminar is mandatory, as well as the completion of all the assignments. Absence or
failing to submit assignments will impact the final grade. If plagiarism is found to have occurred in all or part of the final written work, ALL members of the team will be given a mark of 0/20 and a reprimand in their file (see ICHEC procedure 'Preventing the risk of plagiarism' and the study regulations - see Moodle). Students who fail to hand in the research paper and/or to take part in the oral defense, will be sanctioned with a grade of 0/20. Therefore, the learning activity will not be validated. Failing to apply or a misapplication of APA referencing standard is taken into account in the summative assessment and may result in a 0/20 (if 10% or more of the sources are missing or incorrectly referenced, a penalty of at least -2/20 points will be applied to the mark for the final written work). Failing to comply with the instructions for the submission of the final paper (date, electronic version) on ICHEC Moodle will be taken into account in the summative assessment and may result in a 0/20.
Calculation method
For the ICHEC department, where a teaching unit (UE) comprises several learning activities (AA), the overall grade for the UE is calculated as follows:
- If all the scores obtained for the different learning activities are greater than or equal to 10/20, the overall score will be the weighted arithmetic mean (based on the relative importance of each of the AAs in the UE) of these scores.
- If at least one of the scores obtained for an AA is less than 10/20, the overall score will then be the weighted geometric mean of the AA scores.
These modes of calculation apply when a Teaching Unit consists of several learning activities.
References
Students will refer to the following course material:
Course slides posted on Moodle.
Kotler, Armstrong, Harris & He (2019). Principles of Marketing, 8th European Edition. Pearson Education. (English version)
Lussier, R. N. (2020). Management fundamentals: Concepts, applications, and skill development. SAGE Publications
Paquet, G., Schrooten, V. et Wattier, S. (2019). Séminaire de méthodologie et d’initiation à la démarche scientifique. Syllabus. ICHEC, Bruxelles (available on Moodle)
Robbins, S., DeCenzo, D., Coulter, M. et Rüling, CC. (2017). Management: l’essentiel des concepts et des pratiques. Paris: Pearson. (French version)
Robbins, S., Coulter, M. (2018). Management. Harlow: Pearson. (English version)