Description du cours

Intitulé de l'Unité d'Enseignement

Management, Marketing and Methodology Seminar

Code de l'Unité d'Enseignement


Année académique

2023 - 2024



Nombre de crédits


Nombre heures







Langue d'enseignement


Enseignant responsable

CLAEYE Frederik

Objectifs et contribution de l'Unité d'Enseignement au programme

-Acquiring general disciplinary knowledge and the tools for professional activities related to management and marketing. Students will have to contextualize and reproduce knowledge (in management and marketing) in a given situation. The confrontation of this theoretical knowledge with the reality of a company is part of the approach of the Methodology Seminar.
- Raising awareness of the complexity and importance of developing a critical attitude towards management and marketing methods, questioning and assessing the relevance and reliability of the sources used.

Prérequis et corequis

Participation in the management course , the marketing course, or the seminar requires no prior knowledge. A good command of English (being comfortable with a B2 level) and basic skills in terms of summarizing and synthesizing are highly recommended.

Description du contenu

- Management: This first course is an introduction based on the foundations of management and its perspective in terms of organization, operation and performance of the company.

- Marketing: The course will essentially aim at introducing and explaining the notions and logic of marketing. It will illustrates them with practical examples of various companies and setting them in a context in which the notions of companies, markets and consumers stand out.

- Management, Marketing & Methodology Seminar: Students will work in teams on an issue related to management or marketing. Following the steps of the scientific approach, they will confront theory with practice.

Méthodes pédagogiques

- Ex cathedra courses in Management and Marketing
- Teamwork for the Management, Marketing and Methodology Seminar, supervised and coached by the teachers.

Mode d'évaluation

- Management Course: Weekly individual multiple choice questions & group assignment (in groups of 6 students). Assessments in the June and August sessions may differ from those in the January session. Specific instructions will be posted on the online course (Moodle).

- Marketing Course: Written exam MCQ, lasting a maximum of 1 hour, done with a closed book. The exam may take place online or at the ICHEC, depending on the circumstances.

- Management, Marketing and Methodology Seminar: The summative evaluation deals with the work carried out in class throughout the seminar, the research paper and an oral defense. The oral defense will be organized during the last session of the seminar. The attendance of each team member is required. Participation in the seminar is mandatory, as well as the completion of all the assignments. Absence or
failing to submit assignments will impact the final grade. If plagiarism is found to have occurred in all or part of the final written work, ALL members of the team will be given a mark of 0/20 and a reprimand in their file (see ICHEC procedure 'Preventing the risk of plagiarism' and the study regulations - see Moodle). Students who fail to hand in the research paper and/or to take part in the oral defense, will be sanctioned with a grade of 0/20. Therefore, the learning activity will not be validated. Failing to apply or a misapplication of APA referencing standard is taken into account in the summative assessment and may result in a 0/20 (if 10% or more of the sources are missing or incorrectly referenced, a penalty of at least -2/20 points will be applied to the mark for the final written work). Failing to comply with the instructions for the submission of the final paper (date, electronic version) on ICHEC Moodle will be taken into account in the summative assessment and may result in a 0/20.

Méthode de calcul

Lorsqu'une unité d'enseignement (UE) comporte plusieurs activités d'apprentissage (AA), la note globale pour l'UE est calculée comme suit :
- Si toutes les notes obtenues pour les différentes activités d'apprentissage sont supérieures ou égales à 10/20, la note globale sera la moyenne arithmétique pondérée (en fonction de l'importance relative de chacune des AA dans l'UE) de ces notes.
- Si au moins une des notes obtenues pour une AA est inférieure à 10/20, la note globale sera alors la moyenne géométrique pondérée des notes des AA.

Références bibliographiques

Students will refer to the following course material:

Course slides posted on Moodle.

Kotler, Armstrong, Harris & He (2019). Principles of Marketing, 8th European Edition. Pearson Education. (English version)

Lussier, R. N. (2020). Management fundamentals: Concepts, applications, and skill development. SAGE Publications.

Paquet, G., Schrooten, V. et Wattier, S. (2019). Séminaire de méthodologie et d’initiation à la démarche scientifique. Syllabus. ICHEC, Bruxelles (available on Moodle)

Robbins, S., DeCenzo, D., Coulter, M. et Rüling, CC. (2017). Management: l’essentiel des concepts et des pratiques. Paris: Pearson. (French version)

Robbins, S., Coulter, M. (2018). Management. Harlow: Pearson. (English version)