Course description

Name of course

CRM and Data Marketing

Course code

22MMK60

Academic year

2019 - 2020

Cycle

Number of credits

5

Number of hours

60

Quadrimestre

1

Pondération

Site

Anjou

Language of instruction

English

Main teacher

BOSSUYT Siska

Objectifs et contribution de l'Unité d'Enseignement au programme

Prerequisites and co-requisites

Content description

Teaching methods

Evaluation mode

Bibliography