Presentation of the Disciplinary Field
The "Marketing" Disciplinary Field provides training in marketing during the second and third year of the Bachelor programme :
- 2nd year : Marketing + practical exercises
- 3rd year : Consumer behaviour and market research
and proposes two modules during the Master's programme :
- « Marketing management » in the first year of the master's programme, in the option « International Management »
- « Advanced marketing management techniques » in the second year of the master's programme.
The objective of the Marketing major is to train managers who will be able to develop an integrated marketing vision inside the company and to enable students to enter professional life with a solid know-how in the different marketing disciplines.
Person in charge of the Disciplinary Field
Isabelle de Quirini