Researchers

Education

• Doctor in Economics & Business Management (2020), 2020,

• Master in Business Administration, 2004,

• Licencié en sciences commerciales et financières, Marketing et Communication, 2003,

Teaching

• 21IDM30-B - Gestion du produit

• 21IEM14-B - International Marketing Management

Publications

• Muninger, M. I., Mahr, D., & Hammedi, W. (2022). Social media use: A review of innovation management practices. Journal of Business Research. Elsevier . DOI: https://doi.org/10.1016/j.jbusres.2022.01.039.

• Muninger, M.I., Hillebrand, B., Mahr, D., Hammedi., W (2021). The impact of social media use on NPD performance: Mediating roles of social media analytical capability and social media agility. The 18th Open & User Innovation Conference: OUI 2021 - RWTH Aachen University, Germany.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Journal of Business Research. Journal of Business Research, 95, pp. 116-127. DOI: https://doi.org/10.1016/j.jbusres.2018.10.012.

Autres contributions intellectuelles

• Muninger, M.I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Belgian Research Service Day, UGent, Belgique.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2018). Digital cocreation: critical review & research agenda. Frontiers in Service Conference, Texas State University, Austin, USA.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2018). Social Media and Innovation: A Critical Review. 8th Global Innovation and Knowledge Academy, Universidad Católica de Valencia, Spain.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2018). Social media for innovation: a capability perspective. Belgian Service Research Day, Université de Namur, Belgique.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2017). Social media and Innovation: An Integrative Review. 24th Innovation and Product Development Management Conference, Reykjavik University, Iceland.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2017). Social Media Integration in Innovation: Empirical Exploration & Conceptualization of underlying Capabilities. 5th AIM, AMA Sheth Foundation Doctoral Consortium, We School, Mumbai, India.

• Muninger, M.I., Hammedi, W., & Mahr, D. (2016). A conceptualization of social media use in New Product Development: An exploratory study amongst large-sized companies. 23rd Innovation and Product Development Management Conference - Strathclyde University, Glasgow, UK.