Chercheurs

Marie-Isabelle MUNINGER

marieisabelle.muninger@ichec.be

Assistant professor

Expertise

  • Business intelligence
  • Business models
  • Gestion général
  • Marketing digital
  • Pricing management
  • Product management
  • Social media
  • Stratégie & innovation général

Education

  • PhD candidate (en cours de réalisation), Université de Namur , 2015,
  • Master in Business Administration, IAG - UCL, 2004,
  • Licencié en sciences commerciales et financières, Marketing et Communication, ICHEC, 2003,

Experience

Teaching

  • 13UXP12-A - Travail interdisciplinaire Q1
  • 13UXP14-A - Travail interdisciplinaire Q2
  • 21IDM30-B - Produits et prix
  • 21IEM10-B - International Marketing

Publications

  • Muninger, M. I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Journal of Business Research, 95, 116-127.
  • Muninger, Mahr & Hammedi (2018), "Digital cocreation : critical review & research agenda - Frontiers in Service Conference" - Texas State University - Austin, USA
  • Muninger, Mahr & Hammedi (2018). "Social Media and Innovation: A Critical Review." - The 8th Global Innovation and Knowledge Academy - Universidad Católica de Valencia - Valencia, Spain
  • Muninger, Hammedi & Mahr (2018), "Social media for innovation: a capability perspective." Intervention au Belgian Service Research Day - Université de Namur, Belgique
  • Muninger, Mahr & Hammedi (2017). "Social media and Innovation: An Integrative Review."- 24th Innovation and Product Development Management Conference - Reykjavik University - Reykjavik, Iceland
  • Muninger, Hammedi & Muninger (2016). "Social Media Integration in Innovation: Empirical Exploration & Conceptualization of underlying Capabilities." - 5th AIM - AMA Sheth Foundation Doctoral Consortium - We School - Mumbai, India
  • Muninger, Hammedi & Mahr (2016). "A conceptualization of social media use in New Product Development: An exploratory study amongst large-sized companies." 23rd Innovation and Product Development Management Conference - Strathclyde University - Glasgow, UK