Course description

Title of the Teaching Unit

Business Case Data Driven Marketing

Code of the Teaching Unit

22MMK18

Academic year

2026 - 2027

Cycle

Number of credits

4

Number of hours

48

Quarter

1

Weighting

Site

Anjou

Teaching language

French

Teacher in charge

Objectives and contribution to the program

Prerequisites and corequisites

Content

Teaching methods

Assessment method

References