Course description

Title of the Teaching Unit

Introduction to Strategic Management

Code of the Teaching Unit

21PBA102

Academic year

2026 - 2027

Cycle

Number of credits

Number of hours

Quarter

Weighting

Site

Anjou

Teaching language

English

Teacher in charge

DURIEUX Charlotte

Objectives and contribution to the program

This course provides an introduction to the key concepts and frameworks of strategic management, with a focus on applying these concepts to real-world situations. Students will develop strategic thinking skills through case studies, class discussions, and/or a hands-on project. This course aims to build competencies in critical thinking, collaboration, innovation, and effective communication, aligned with the school’s competency-based approach.

Prerequisites and corequisites

Fluency in English (comfortable with a B2 level) in both written and oral communication

Content

This course provides a comprehensive introduction to key concepts and frameworks in strategic management, with a strong emphasis on their application to real-world situations. Students will develop strategic thinking skills through: Practical case studies and/or class discussion and/or hands-on project

This course aims to present a broad and integrated vision of strategy and strategic management in organizations. The curriculum covers a wide range of topics, including:
- External and internal environment analysis
- Strategic options and competitive advantage
- Strategic decision-making and ethical considerations
- Innovation and strategic leadership
- Strategy implementation and evaluation

Teaching methods

Lectures (on site or on line), case studies, discussions

Assessment method

Knowledge and skills will be assessed through: A multiple-choice exam and/or open-ended questions; and/or group projects applied to real-world cases twith potential oral presentations).

References

Frynas, J. G., & Mellahi, K. (2015). Global strategic management (3rd ed.). Oxford University Press.
Golensky, M., & Hager, M. (2020). Strategic leadership and management in nonprofit organizations: Theory and practice (2nd ed.). Oxford University Press.
Henry, A. (2021). Understanding strategic management (4th ed.). Oxford University Press.
Whittington, R., Angwin, D., Regnér, P., Johnson, G., & Scholes, K. (2023). Exploring strategy: Text and cases (13th ed.). Pearson UK.
Witcher, B. J. (2020). Absolute essentials of strategic management. Routledge.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition. Pearson Education Limited.