Researchers

Teaching

• 12UGE60-A - Comportement du consommateur

• 12UGE70-A - Comportement du consommateur

• 12UGE62-A - Consumer behavior

• 22MMK60-A - Data Analytics in Marketing

• 12UGE60-B - Etudes de marché

• 12UGE62-B - Market research

Publications

• Deventer, C. (2026). Who am I next to AI? Strength-based identity work support in business higher education. European Conference on Information Systems (ECIS). AIS Library.

• Deventer, C. (2026). Marketing for Good: Levering learning for real-world impact. Principles for Responsible Management Education (PRME) France Benelux Chapter Conference .

• Deventer, C. (2026). AI and Marketing Automation: Designing Ethical AI Proofs of Concepts. Principles for Responsible Management Education (PRME) France Benelux Chapter Conference .

• Deventer, C., & Zidda, P. (2024). Providing Healthcare Shopping Advice Through Knowledge-Based Virtual Agents. Data & Knowledge Engineering (DKE). Elsevier. DOI: https://doi.org/10.1016/j.datak.2024.102336.

• Deventer, C., de Sousa, V. A., & Pirnay, L. (2024). NFTByBrands: Value Identification Framework for Analysis and Design of NFT Initiatives. International Journal of Electronic Commerce. Taylor & Francis. DOI: 10.1080/10864415.2023.2295070.

• Deventer, C., & Zidda, P. (2023). Adoption of virtual agents in healthcare E-Commerce: a perceived value perspective. International Conference on Research Challenges in Information Science . Springer Nature. DOI: 10.1007/978-3-031-33080-3_16.

• Pirnay, L., Deventer, C., & de Sousa, V. A. (2023). Providing customer value through non-fungible tokens: A preliminary study. Proceedings of the Annual Hawaii International Conference on System Sciences.

Autres contributions intellectuelles

• Gerhart, J.-V., Deventer, C., Caldas de Souza, C. E., Nilsson, J., & Hauff, J. (2026). Freedom to feel: How emotion recognition affects customers’ agency. 14th AMA-SERVSIG Conference Braga Portugal..

• Deventer, C., Sluyters, V., Leclercq, T., Sidaoui, K. (2026). Don't force me! How consent-or-pay policies trigger consumer reactance. Belgian Service Research Day.

• Gerhart, J.-V., Deventer, C., Caldas de Souza, C. E., Nilsson, J., & Hauff, J. (2026). Consumers reactions to emotion recognition in smart wearables. 7th Brand Camp Conference.

• Deventer, C. (2025). From Feeling to Being: Artificial Consciousness and the Future of AI in Service. Paper Development Workshop of Journal of Service Research.