Description du cours
Intitulé de l'Unité d'Enseignement
English - Corporate communication skills and socio-economic issues - Bilingual program
Code de l'Unité d'Enseignement
2020 - 2021
Nombre de crédits
Objectifs et contribution de l'Unité d'Enseignement au programme
The objective is to equip management students in a fast-changing world with the language skills and tools that will enable them to perform at academic level and be life-long learners. The course focuses on corporate communication, socio-economic skills and the English language.
This English course is designed for students following the bilingual Bachelor in Business Management and aims at activating the language and some topics covered in the other courses taught in English (Management, Marketing and Political Economics). It will also be closely linked to the Methodology seminar.
English courses at Ichec aim at making students fully operational in English and increasing the possibility of international exchanges during their studies as well as their employability on a local and international fast-changing job market.
Learning outcomes in terms of knowledge
At the end of the course, students will be able to use with ease and fluency orally and in writing:
-the vocabulary developed in a corporate and socio-economic context. This is linked to the life of a company and to economic, political and cultural news. It will also be linked to the other courses taught in English: Management, Marketing and Political Economics and the Methodology seminar.
-the grammar corresponding to level B2 from the European framework designed by the Council of Europe.
Learning outcomes in terms of skills . This includes the professional skills from the : «COMMON EUROPEAN FRAMEWORK (CEF) – BUSINESS SKILLS ».
At the end of the course, students should be able to:
*(speaking): present a corporate or socio-economic topic, debate, give their opinion and develop their argumentation, give feedback (about a presentation), take part in a conversation in which people don’t adapt for non-native speakers.
*(listening): identify essential information from an oral source (News, conference, …) and report its content into (correct) English
*(reading): read, understand, summarize (orally and in writing) a text from the press (generic, specialized, business) and research articles linked to management and marketing. Respect copyright rules.
*(writing): write well-structured and clear essays and reports, e-mails (in a professional context), use connectives and guiding language to structure, take notes from a written or oral source, a presentation.
*communication skills: be ready to speak up, to use corporate and generic communication tools given in class.
The skills listed below will be developed throughout the course. Students will be given feedback but won’t be assessed at the summative evaluation.
*ability to work with others: team work, listening to others, managing a conversation/debate
*ability to reflect upon oneself: intra-personal skills (talking about your
-thinking and critical thinking skills: memory, observation, analytical skills
*searching for information on Internet (generic press, specialized and research articles) to illustrate a topic and process the information with accuracy.
*using sources critically
*working collaboratively and organizing work with digital tools in groups
of 2 or more.
*respecting copyright rules
-communication: body language and attitude
Prérequis et corequis
Students should be comfortable with a B2 English level of the European Common Framework for Languages of the Council of Europe.
Level of the course:
At the end of the course, students should have reached a B2 level (from the Common European Framework) for speaking, listening, reading, writing, grammar and vocabulary. The B2 skills and knowledge will have to be extended to the fields of corporate communication, socio-economic issues, management, marketing and political economics.
Description du contenu
Chapters covered in Q1:
1- Start with you: motivation and leadership
2- Taste the junk food sector
3- Reading & summing-up strategies
4- Start with why: company presentations
- In collaboration with the management course, the students will produce a group video on the theme “What makes a good leader?”.
Chapters covered in Q2:
1- Academic writing
2- Corporate communication
3- Tell the story of a brand
4- Going green: The fashion and car industries
5- Oral exam practise
- A grammar revision program is to be carried out in self-study, with follow-up and reinforcement in class.
- The vocabulary will be extended to socio-economic themes, based on the sources seen in the course as well as the book Advanced Business Vocabualry in Use.
On & off line according to the “flipped classroom” principle. The student prepares the interactive course delivered in person via online educational material (posted via Moodle).
The face-to-face course is the keystone of the program. The student must actively attend to take part in a set of oral communication exercises.
The face-to-face course takes place every two weeks (in half groups), at the scheduled time. The breakdown of groups can be found on Moodle.
- Face-to-face classes are "surrounded" by a vast online program.
- Closing session of the term on Teams, with all the groups.
- Depending on the sanitary situation, the face-to-face program may switch to Teams.
• Formative evaluation (speaking skills, written and oral expression, vocabulary) throughout the year.
• Summative evaluation
1. -Writing (50%) Written tests in November, January, and in June. (vocabulary and grammar, listening, writing).
-At the written exam in June, you may be tested on any material seen in the first semester and the second semester.
-The written exam in June will focus listening, vocabulary & grammar, formal e-mail writing, description of a graph (all material since September
You should be able to demonstrate you can skilfully use this vocabulary.
2. -Oral (50%) Video project, oral presentations, oral activities in class and oral exam in June. The oral exam covers the course content of the whole year, since September.
*To succeed, students will have to demonstrate a sufficient mastery of BOTH written and oral skills, and to comply with the required B2 level of the European Framework for Languages defined by the Council of Europe. The final grade is not necessarily a mathematical average. Moreover, students will have to demonstrate the appropriate business skills from the European Framework (see above).
*The final grade will be given ONLY IF students have taken ALL tests, presentations and assignments.
*To progress throughout the year, students are encouraged to participate actively in the Interactive class. This oral participation is also taken into account in the evaluation.
*The assessment procedures may vary from one exam session to the other.
Students may be evaluated by other language teachers, in order to make grading as objective as possible.
Depending on the sanitary conditions, exams may take place online or at Ichec.
Content of the oral exam: "Express your well-structured and well-informed opinion about any topic (texts, videos, discussions) covered from September 2020 until May 2021. You should use accurate vocabulary related to the chapters covered as well as connectives, guiding language and expressions to express your opinion. You should be able to demonstrate you can skilfully use this vocabulary with spontaneity and accuracy."
The syllabus English B1 – 11ULG14A – English corporate communication and socio-economic issues
-All the resources posted on Moodle (documents, videos, lessons, vocabulary resources, …). They are an integral part of the study material.
-All the material from the other courses taught in English for the bilingual program: Management, Marketing, Methodology Seminar and Political Economics.
Course slides posted on Moodle.
Bailey, S. (2018). Academic Writing. A handbook for international students. London and New York: Routledge.
Ffion, L. (2015). The Seven Pillars of Storytelling. Bristol: Sparkol Books.
Kotler, P., Keller, K. (2016). Marketing Management. Harlow: Pearson.
Kotler P. , Armstrong G. , Harris L. and He (H). (2019) Principles of Marketing. 8th European Edition. Pearson.
Jones-Macziola, S. (1999) Further Ahead. Cambridge: Cambridge University Press.
Lussier, R. N. (2020). Management fundamentals: Concepts, applications, and skill development. SAGE Publications.
Mascull, B. (2017) Business Vocabulary In Use: Advanced. Cambridge. Cambridge University Press.
Murphy, R. (2004). English Grammar In Use,Third Edition, Cambridge University Press.
Paquet, G., Schrooten, V. et Wattier, S (2020). Séminaire de méthodologie et d’initiation à la démarche scientifique. Syllabus. ICHEC, Bruxelles (available on Moodle)
McCarthy, M. & O’Dell, F. (2016). Academic Vocabulary in Use. Cambridge: Cambridge University Press.
Robbins, S., Coulter, M. (2018). Management. Harlow: Pearson.
Wadsö-Lecaros, C. (2016) Academic writing: Structuring paragraphs – MOOC, Lund University. Retrieved from https://www.youtube.com/watch?v=Qa2btnwJqzs
The CORE project. The Economy. Retrieved from https://core-econ.org/the-economy/book/text/0-3-contents.html
The Language Team (2018-19) Syllabus: Introduction to Socio-Economic Issues, Ichec Brussels Management school.
The Language Team (2020-21) Syllabus: English – Corporate Communication Skills and Socio-economic issues.
European Framework for Languages. Retrived from https://rm.coe.int/CoERMPublicCommonSearchServices/DisplayDCTMContent?documentId=090000168045b15e