Description du cours
Intitulé de l'Unité d'Enseignement
English - Corporate communication skills and socio-economic issues - Bilingual program
Code de l'Unité d'Enseignement
2019 - 2020
Nombre de crédits
Objectifs et contribution de l'Unité d'Enseignement au programme
The objective is to equip management students in a fast-changing world with the language skills and tools that will enable them to perform at academic level and be life-long learners. The course focuses on corporate communication, socio-economic skills and the English language.
This English course is designed for students following the bilingual Bachelor in Business Management and aims at activating the language and some topics covered in the other courses taught in English (Management, Marketing and Political Economics). It will also be closely linked to the Methodology seminar.
English courses at Ichec aim at making students fully operational in English and increasing the possibility of international exchanges during their studies as well as their employability on a local and international fast-changing job market.
Learning outcomes in terms of knowledge
At the end of the course, students will be able to use with ease and fluency orally and in writing:
-the vocabulary developed in a corporate and socio-economic context. This is linked to the life of a company and to economic, political and cultural news. It will also be linked to the other courses taught in English: Management, Marketing and Political Economics and the Methodology seminar.
-the grammar corresponding to level B2 from the European framework designed by the Council of Europe.
Learning outcomes in terms of skills . This includes the professional skills from the : «COMMON EUROPEAN FRAMEWORK (CEF) – BUSINESS SKILLS ».
At the end of the course, students should be able to:
*(speaking): present a corporate or socio-economic topic, debate, give their opinion and develop their argumentation, give feedback (about a presentation), take part in a conversation in which people don’t adapt for non-native speakers.
*(listening): identify essential information from an oral source (News, conference, …) and report its content into (correct) English
*(reading): read, understand, summarize (orally and in writing) a text from the press (generic, specialized, business) and research articles linked to management and marketing. Respect copyright rules.
*(writing): write well-structured and clear essays and reports, e-mails (in a professional context), use connectives and guiding language to structure, take notes from a written or oral source, a presentation.
*communication skills: be ready to speak up, to use corporate and generic communication tools given in class.
The skills listed below will be developed throughout the course. Students will be given feedback but won’t be assessed at the summative evaluation.
*ability to work with others: team work, listening to others, managing a conversation/debate
*ability to reflect upon oneself: intra-personal skills (talking about your
-thinking and critical thinking skills: memory, observation, analytical skills
*searching for information on Internet (generic press, specialized and research articles) to illustrate a topic and process the information with accuracy.
*using sources critically
*working collaboratively and organizing work with digital tools in groups
of 2 or more.
*respecting copyright rules
-communication: body language and attitude
Prérequis et corequis
Students should be comfortable with a B2 English level of the European Common Framework for Languages of the Council of Europe.
Level of the course:
At the end of the course, students should have reached a B2 level (from the Common European Framework) for speaking, listening, reading, writing, grammar and vocabulary. The B2 skills and knowledge will have to be extended to the fields of corporate communication, socio-economic issues, management, marketing and political economics.
Description du contenu
The course aims at providing students with the necessary skills and tools to progress and communicate in English in a corporate context and dealing with socio-economic issues.
We will cover the following chapters:
First term: Start with YOU (motivation, Taste the junk food sector, Pitch the news, Read & summarize with efficiency, Start with why: present a company.
Second term: academic writing & language toolbox, corporate communication, Tell the story of a brand, Going green: the car and fashion industries.
• Interactive class
The course aims at providing students with the necessary skills and tools to progress and communicate in English in a corporate context and dealing with socio-economic issues. Students will be first exposed passively to the vocabulary corpus and will activate it through interactive activities (speaking, reading, writing, reading), following a spiral pattern. The scope of discussions and vocabulary will be extended to the fields of management, marketing and political economics. Extracts of the textbooks (and extra topics of theses three subjects) may be referred to throughout the course. Strategies and skills developed are closely linked to the Methodology Seminar from Management and Marketing.
-Grammar (see end of the syllabus):
-Tenses (basic & advanced)
-Vocab lists ( management, marketing, political economics)
-Course vocab (all activities in lessons)
-Texts (including reading comprehension)
• Essential note for the Interactive course:
-Before the course, do all the preparations, readings, exercises required.
-During the course: take an active part in the activities: presentations, debates, role-plays, discussions, written activities, summaries, .
-Prepare all assignments with care and follow the instructions given
-Devote time, outside class to prepare for the assignments and exercises as well as to work on the self-study material.
• Formative evaluation (speaking skills, written and oral expression, vocabulary) throughout the year.
• Summative evaluation
1. -Writing (50%) Written tests in November, December, January, March and in June. (Text summary, Academic writing, vocabulary and grammar, listening, writing).
-At the written exam in June, you may be tested on any material seen in the first semester and the second semester.
-The written exam in June will be taken online and will last 1 hour and 30 minutes. Students will have to provide answers to open questions. It will not be allowed to use your textbooks or any other resource. (examen à livre fermé) The platform still has to be specified.
You will be provided with specific vocabulary that you will have to reuse in the following pieces of writing:
-Formal e-mail writing
-Description of a graph
-Vocabulary (seen since September) and grammar (seen since September )
You should be able to demonstrate you can skilfully use this vocabulary.
2. -Oral (50%) Oral presentations and oral activities in class and oral exam in June. The oral exam covers the course content of the whole year, since September. The oral exam may take place at Ichec or online via Teams depending on the decisions of the government.
*To succeed, students will have to demonstrate a sufficient mastery of BOTH written and oral skills, and to comply with the required B2 level of the European Framework for Languages defined by the Council of Europe. The final grade is not necessarily a mathematical average. Moreover, students will have to demonstrate the appropriate business skills from the European Framework (see above).
*The final grade will be given ONLY IF students have taken ALL tests, presentations and assignments.
*To progress throughout the year, students are encouraged to participate actively in the Interactive class. This oral participation is also taken into account in the evaluation.
*The assessment procedures may vary from one exam session to the other.
Students may be evaluated by other language teachers, in order to make grading as objective as possible.
The oral exam will be a discussion in pairs. (Depending on the evolution of the situation, it may have to be taken individually in some particular cases.)
Content of the oral exam: "Express your well-structured and well-informed opinion about any topic (texts, videos, discussions) covered from September 2019 until May 2020. You should use accurate vocabulary related to the chapters covered as well as connectives, guiding language and expressions to express your opinion. You should be able to demonstrate you can skilfully use this vocabulary with spontaneity and accuracy."
The syllabus English B1 – 11ULG14A – English corporate communication and socio-economic issues (first and second term).
-All the resources posted on Moodle (documents, videos, lessons, vocabulary resources, …). They are an integral part of the study material.
-All the material from the other courses taught in English for the bilingual program: Management, Marketing, Methodology Seminar and Political Economics.
Course slides posted on Moodle.
Kotler, P., Keller, K. (2016). Marketing Management. Harlow: Pearson. (English version)
Paquet, G., Schrooten, V. et Wattier, S. (2019). Séminaire de méthodologie et d’initiation à la démarche scientifique. Syllabus. ICHEC, Bruxelles (available on Moodle)
Robbins, S., DeCenzo, D., Coulter, M. et Rüling, CC. (2017). Management: l’essentiel des concepts et des pratiques. Paris: Pearson. (French version)
Robbins, S., Coulter, M. (2018). Management. Harlow: Pearson. (English version)