Description du cours

Intitulé de l'Unité d'Enseignement

Methodology Seminar

Code de l'Unité d'Enseignement

11UGE56

Année académique

2024 - 2025

Cycle

BAC

Nombre de crédits

Nombre heures

Quadrimestre

Pondération

Site

Montgomery

Langue d'enseignement

Anglais

Enseignant responsable

GALAZKA Guy

Objectifs et contribution de l'Unité d'Enseignement au programme

Acquiring general disciplinary knowledge and the tools for professional activities related to management and marketing. Students will have to contextualize and reproduce knowledge (in management and marketing) in a given situation. The confrontation of this theoretical knowledge with the reality of a company is part of the approach of the Methodology Seminar.

- Raising awareness of the complexity and importance of developing a critical attitude towards management and marketing methods, questioning and assessing the relevance and reliability of the sources used.

Prérequis et corequis

Participation in the management course, the marketing course, or the seminar requires no prior knowledge. A good command of English (being comfortable with a B2 level) and basic skills in terms of summarizing and synthesizing are highly recommended.

Description du contenu

The course will be fully taught in English and will develop students’ ability to use management and marketing concepts in order to understand a practical situation from the corporate world, following the steps and rigour of a scientific approach, confronting theory with practice. Students will also develop critical thinking skills and collaboration through team work.

Méthodes pédagogiques

The pedagogical approach is based upon the methodology of a scientific research in management and marketing. Students will go through these steps as a team, supervised and coached by the teachers. The seminars consist of lectures, presentations (done by the students), and coaching sessions. Sessions can take place at ICHEC or online. Weekly assignments are requested.

In this AA, artificial intelligence is likely to be used as an assistant to generate ideas, to search for information (search engine type), as an assistant to organize or revise a production, to (partially) elaborate a production. Make sure you use it transparently (eg. in-text citations, paraphrasing, etc...) and critically, and produce original, personal ideas. Plagiarism is an expellable offence.

Mode d'évaluation

Formative evaluation: Attendance to the seminar is mandatory. An active participation, the completion of all the tasks and a contribution to team work are required. Failing to do so will have a negative impact on the grade.

Summative evaluation:

The summative evaluation will be based on a research paper and an active participation in an oral defense. The use of AI as an assistant is permitted as long as students apply a transparency policy (all uses of AI have to be referenced), critical thinking and academic integrity.

Références bibliographiques

Kotler, Armstrong, Harris & He (2019). Principles of Marketing, 8th European Edition. Pearson Education. (English version)

Lussier, N. Robert. (2021). Management fundamentals: Concepts, applications, skills development (9th ed). Thousand Oaks, CA: SAGE Publications. ISBN: 9781544384191

Paquet, G., Schrooten, V. et Wattier, S. (2024). Séminaire de méthodologie et d’initiation à la démarche scientifique. Syllabus. ICHEC, Bruxelles (available on Moodle)