Description du cours

Intitulé de l'Unité d'Enseignement

European Management in a globalized World

Code de l'Unité d'Enseignement


Année académique

2023 - 2024



Nombre de crédits


Nombre heures







Langue d'enseignement


Enseignant responsable

CLAEYE Frederik

Objectifs et contribution de l'Unité d'Enseignement au programme

Doing Business in Europe
The module is designed to provide applied and theoretical insight into doing business in Europe. Europe is a major world trade partner and a major player on the global economic and political scene. As such, it is important for (future) managers to understand what it takes to do business in Europe.

The purpose of this programme is to provide practical ideas about doing business in Europe. The overall objective of this module is (1) to provide you with the fundamental theories and concepts for understanding how business is done in Europe; and (2) to link these clearly to the European business environment.

European and Chinese models
This part of the course will consider how the management of the Chinese economy differs from those of the West or developed world. The objective will be to understand key differences between the Chinese and other economic or business models, and the challenges that these represent to both sides in the interaction between Europe and China. The development of China as a specific model will be set in the historical and global economic context. Students will learn the fundamental aspects of the Chinese economic system at the macro, institutional and company level and contrasting models of how they work. The course will provide insight on the growing problems of the role or “geopolitication” or “securitization” in the global economy, especially in the EU-China trade and investment relationship and the potential impact of policies such as decoupling or derisking on business

Competency Goals :

CG2 Operational
CG3 Responsible
CG4 Open to the world
CG5 Aware of complexity / Critical Mind
CG6 Communicate orally and in writing in several languages

Prérequis et corequis

Good basic knowledge of economics, business, management and political developments and concepts. Good knowledge of global current events.

Description du contenu

Doing Business in Europe
In order to better understand how to conduct business in Europe, the course will start with offering a global view on Europe: its historical background, and the evolution towards European integration. We will discuss the Single European Market (SEM) and its implications for business, before moving to questions relating to Brexit and varieties of capitalism in Europe. We then move on to management and managing human resource in a European context as well as the challenges of European competitiveness.

European and Chinese models
1. Culture and history : Europe and China
Historic divergences of China and « the West » and their current impacts. Development of ideas on managing economies and enterprises.
2. The Chinese economy : the state, the market and enterprises
The current Chinese economic system, the role of the state and markets in management of the economy and enterprises.
3. The global economy, globalisation, China and Europe : trade and investment
China’s impact in the global economy with competing models of management and governance. Challenges to management and governance in Europe and China.
4. Divergences and convergences: Current and future challenges in a globalized world.
Current debates in Europe and China: are systems diverging or converging? The end of globalization as a model? The impact of decoupling, derisking and economic conflict.

Méthodes pédagogiques

Doing Business in Europe
Case method teaching

European and Chinese models
Combination of lectures and interactive learning, based on required readings and extensive lecture notes.

Mode d'évaluation

Doing business in Europe
•Class participation: 40% of your final grade. You are graded on the contribution you make to developing our collective knowledge and understanding on the case study we discuss each week.
• A group assignment (number of students to be determined): The group assignment represents 60% of the final grade. This assignment consists in the analysis and oral presentation of a case study. Non-participation or non-submission of group work results in a score of zero (0) for the entire module.

The assessments aim to verify whether the different objectives are achieved by the students, through different types of questions related to the interpretation of definitions, synthesis, critical reflection, application and criticism.

Assessments in the August session may differ from those in the January session. Specific instructions will be posted on Moodle.

European and Chinese models
The final evaluation will be based on the group-work paper and presentation.

Méthode de calcul

Lorsqu'une unité d'enseignement (UE) comporte plusieurs activités d'apprentissage (AA), la note globale pour l'UE est calculée comme suit :
- Si toutes les notes obtenues pour les différentes activités d'apprentissage sont supérieures ou égales à 10/20, la note globale sera la moyenne arithmétique pondérée (en fonction de l'importance relative de chacune des AA dans l'UE) de ces notes.
- Si au moins une des notes obtenues pour une AA est inférieure à 10/20, la note globale sera alors la moyenne géométrique pondérée des notes des AA.

Références bibliographiques

European and Chinese models
World Bank, IMF, Asian Development Bank, etc, data and reports.
An Analysis of State-owned Enterprises and State Capitalism in China, Andrew Szamosszegi and Cole Kyle, U.S.-China Economic and Security Review Commission. 2011.
China’s Industrial Policymaking Process, Nathaniel Ahrens, Centre for Strategic and International Studies, 2013.
A Chinese Approach to Management, Thomas Hout and David Michael, Harvard Business Review, 2014.
Culture and Management In China, John Child and Malcolm Warner, The Judge Institute of Management ,University of Cambridge, 2003.
Riding the Waves of Culture : Understanding Cultural Diversity in Business, Fons Trompenaars and Charles Hampden-Turner, Nicholas Brearly Publishing, 1997.
Mastering the Infinite Game: How East Asian Values are Transforming Business Practices, Charles Hampden-Turner and Fons Trompenaars, Capstone, 1997.
Sino-Capitalism: China’s Reemergence and the International Political Economy, Christopher A. McNally, World Politics 64, no. 4 (October 2012), 741–76.
Understanding China’s Politics, Economic Policy Makers, and Policy Making Under Xi Jinping, Zhang Dong Dong, Treasury Paper, The Treasury, Australian Government, 2017.

Doing Business in Europe
Acocella, N. (2020). The European Monetary Union: Europe at the Crossroads. Cambridge University Press.
Alarcón, V. F., Hadad, S., & Goia (Agoston), S. I. (2018). European Union between the big bang and the big crunch. In A. M. Dima (Ed.), Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment (pp. 1–19). Springer International Publishing.
Baimbridge, M., Litsios, I., Jackson, K., & Lee, U. R. (2017). The Segmentation of Europe: Convergence or Divergence between Core and Periphery? Springer.
Baldwin, R., & Wyplosz, C. (2021). The Economics of European Integration 6e (6th edition). McGraw-Hill Interamericana de España S.L.
Dima, A. M. (Ed.). (2018). Doing business in Europe: Economic integration processes, policies, and the business environment. Springer International Publishing.
Duarte Alonso, A., Kok, S., & O’Brien, S. (2019). Uncertainty and adaptation in the context of Brexit: An entrepreneurial action and dynamic capabilities approach. European Business Review, 31(6), 885–909.
Farkas, B. (2016). Models of capitalism in the European Union. Palgrave Macmillan.
Gorynia, M., Jankowska, B., & Mroczek-Dabrowska, K. (2021). Brexit and the Future of the European Union: Firm-Level Perspectives. Routledge.
Guay, T. R. (2014). The Business Environment of Europe: Firms, Governments, and Institutions. Cambridge University Press.
Hall, P. A. (2014). Varieties of Capitalism and the Euro Crisis. West European Politics, 37(6), 1223–1243.
Hogarth, T., Green, A., & Flanagan, H. (1993). Analysing the impact of the Single European Market and European integration upon local economies: A case study of Gloucestershire. Local Economy, 8(3), 231–246.
Kalff, D., & Renda, A. (2020). Hidden treasures: Mapping Europe’s sources of competitive advantage in doing business. Centre for European Policy Studies.
Ketels, C., & Porter, M. (n.d.). Towards a New Approach for Upgrading Europe’s Competitiveness—Working Paper—Faculty & Research—Harvard Business School. Retrieved 3 September 2022, from
Ketels, C., & Porter, M. E. (2020). Rethinking the role of the EU in enhancing European competitiveness. Competitiveness Review: An International Business Journal, 31(2), 189–207.
Khorana, S., & García, M. (Eds.). (2018). Handbook on the EU and International Trade. Edward Elgar.
Miron, D. (2018). The Single European Market: Challenges for doing business. In A. M. Dima (Ed.), Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment (pp. 21–50). Springer International Publishing.
Molle, W. (2006). The Economics of European Integration: Theory, Practice, Policy. Ashgate Publishing, Ltd.
O’Rourke, K. (2019). A Short History of Brexit: From Brentry to Backstop. Penguin UK.
Pollitt, M. G. (2019). The European Single Market in Electricity: An Economic Assessment. Review of Industrial Organization, 55(1), 63–87.
Schweiger, C., & Visvizi, A. (2018). Central and Eastern Europe in the EU: Challenges and perspectives under crisis conditions. Routledge.
Suder, G., & Lindeque, J. (2018). Doing business in Europe (3rd ed.). SAGE.
Suder, G., Riviere, M., & Lindeque, J. (2019). The Routledge companion to European business. Routledge.