Description du cours

Intitulé de l'Unité d'Enseignement

International Trade and Innovation

Code de l'Unité d'Enseignement

21IDM60

Année académique

2020 - 2021

Cycle

MASTER

Nombre de crédits

5

Nombre heures

50

Quadrimestre

2

Pondération

Site

Anjou

Langue d'enseignement

Anglais

Enseignant responsable

SISSOKO Aminata

Objectifs et contribution de l'Unité d'Enseignement au programme

The fast evolving trade environment as well as the Covid outbreak create new challenges and some opportunities, such as the continuous feed of the global supply chain, sustainability, expanded markets and new partnerships. They also cause higher risk, major changes in international business strategies including market diversification as well as disruptive innovation strategies and blooming digitalisation, while national labour legislation and social issues have come to be more complex and diversified.

This course provides a better understanding of the new challenges that European firms encounter in terms of international competitiveness, market penetration and key innovation practices, in particular with emerging economic giants. It is dedicated to develop a prospective approach to changes in world trade and to enable future managers to grasp the complexities of emerging economies and the new challenges European firms are facing in world trade. In this context, innovation is considered an essential and substantial strategy to compete internationally.

AA1
Objectives in terms of knowledge
- Explain major trends of world trade and outline the increasing role of BRICS economies
- Explain the market opportunities and business challenges to cope with the BRICS group
- Describe and explain the opportunities and the business challenges of the EU27 (plus the United Kingdom) market
- Outline the strategic alliances of international firms while dealing with emerging markets

Objectives in terms of know-how
- Link practice and theory to understand the dynamics of international activities of firms
- Ability to find and to collect relevant data and information about emerging and more industrialised markets for an effective market research at international level


AA2
Objectives in terms of knowledge
- Describe major grounds of innovation as a competitive advantage in the international market place
- Present the taxonomy of innovation, innovation processes and risks of innovation

Objectives in terms of know-how
- Link practice and theory
- Capability to present an analytical and critical thinking about innovation practices

Prérequis et corequis

- Corporate Strategy
- Introduction to International Economics

Description du contenu

- Composition and Flows of Global Trade, BRICs and EU Economies with Some Benchmarks
- FDI, Theory of Multinational Corporations and The Standard Trade Model
- The UK Economy and the Brexit
- Economies of Scale and Monopolistic Competition
- Instruments of Trade Policy
- Dumping and Trade Liberalization
- Innovation as Firm Strategy for Higher Economic Performance in Tougher Competition Setting
- Blockchain and Digital Currency
- Firm Size, Distance to the Technology Frontier and R&D Cooperation
- Expert lectures series (from the European Commission, Deloitte, …)

Méthodes pédagogiques

Online lectures and interactive discussions in the virtual class room supported by these lectures, readings, and expert lecture series?

Mode d'évaluation

- Class attendance and participation
- Final written examination or paper (according to the evolution of the Covid outbreak)

Références bibliographiques

- Course slides
- Expert lecture series
- Textbook by Krugman et Al
See also the pedagogical document