Description du cours

Intitulé de l'Unité d'Enseignement

International Trade and Innovation

Code de l'Unité d'Enseignement

21IDM60

Année académique

2019 - 2020

Cycle

MASTER

Nombre de crédits

5

Nombre heures

50

Quadrimestre

2

Pondération

Site

Anjou

Langue d'enseignement

Anglais

Enseignant responsable

SISSOKO Amina

Objectifs et contribution de l'Unité d'Enseignement au programme

The fast evolving trade environment today opens new opportunities, such as expanded markets and services, higher profitability and new partnerships. But this also means higher risk, major changes in international business strategies including market diversification and innovation strategy while national labour legislation, social and environmental issues have come to be more complex and diversified.
This course provides a better understanding of the new challenges that European firms encounter in terms of international competitiveness and market penetration, in particular with emerging economic giants. It is dedicated to develop a prospective approach to the change in world trade and to enable future managers to grasp the complexities of emerging economies and the new challenges European firms are facing in world trade. In this context, innovation is considered an effective strategy to compete internationally.
Detailed contribution of each Learning Activity to the Learning Objectives
AA1 Objectives in terms of knowledge
? Explain major trends of world trade, economic regionalism and protectionism
? Outline the increasing role of BRICS economies
? Explain the market opportunities and business challenges to cope with the BRICS group
? Describe and explain the opportunities and the business challenges of the EU28 market
? Outline the strategic alliances of international firms while dealing with emerging markets
AA1 Objectives in terms of know-how
? Link practice and theory to understand the dynamics of international activities of firms
? Ability to find and to collect relevant data and information about emerging markets for an effective market research at the international level
? Ability to build up a project in team work, devise a business plan and to advocate for an international business development project
AA2 Objectives in terms of knowledge
? Describe major grounds of innovation as a competitive advantage in the international market place
? Present the taxonomy of innovation, innovation processes and risks of innovation
? Analyse and discuss the behaviour of international firms regarding their innovation strategy
AA2 Objectives in terms of know-how
? Link practice and theory by getting into real innovation projects of international companies
? Capability to present an analytical and critical thinking about an innovation project
? Ability to draw lessons from a case study and to report findings and conclusions in written and oral form

Prérequis et corequis

Corporate Strategy

Description du contenu

• Composition and Flows of Global Trade, BRICs and EU Economies with Some Benchmarks
• FDI, Theory of Multinational Corporations and The Standard Trade Model
• External Economies of Scale and Monopolistic Competition
• Instruments of Trade Policies
• Dumping and Trade Liberalization
• Innovation as Firm Strategy for Higher Economic Performance in Tougher Competition Setting
• Firm Size, Distance to the Technology Frontier and R&D Cooperation
• Lessons from the Best Practices by International Innovative Firms

Méthodes pédagogiques

Interactive classes supported by pre-readings, lectures, conferences, case-studies and group papers

Mode d'évaluation

See pedagogical document

Références bibliographiques

See pedagogical document