Description du cours

Intitulé de l'Unité d'Enseignement

Export-Import Strategy

Code de l'Unité d'Enseignement

21ICI11

Année académique

2020 - 2021

Cycle

MASTER

Nombre de crédits

5

Nombre heures

60

Quadrimestre

2

Pondération

Site

Montgomery

Langue d'enseignement

Français

Enseignant responsable

HEINEN Marie-Lise

Objectifs et contribution de l'Unité d'Enseignement au programme

PART A: EXPORT – IMPORT STRATEGY & MANAGEMENT

At the end of this course, students will be able to develop the steps for an international business plan, from a strategic point of view as well as from a sales management perspective. Therefore students will learn both tools/concepts and how and where to gather and synthetize the appropriate information, support, aid in a fluctuating and complex international environment.

PART B: WORLD TRADE BUSINESS GAME GLOBEX

At the end of this business game, students will be able to understand mechanisms ruling current international trade in order to adapt their professional behavior (communicate, decide, choose the best option, use specific techniques) thanks to a living experience of the interaction between key international economic players, the dynamics of exports development, the role and behavior of Nation States and multinationals, and the importance of the human actors in the world trade mechanisms.

PART C: INTERNATIONAL LOGISTICS

This course aims to develop an understanding of international logistics in the framework of international business management. It highlights the fact that international logistics has become a strategic factor which changes the way companies compete.

From this perspective, the course shall present an overview of different types of concepts of logistics and supply chain, describe challenges and potential pitfalls. Furthermore, the course shall teach some pragmatic tools to be applied when facing business decisions related to logistics and close with an outlook on future trends in logistics.

Prérequis et corequis

English (minimum B2)
Basics of Strategy and Marketing
Economics
General Accounting & Cost Accounting

See more details in the Pedagogical document

Description du contenu

PART A: EXPORT – IMPORT STRATEGY & MANAGEMENT
I. INTERNATIONAL BUSINESS & ENVIRONMENT
- What is international business?
- Complexity of the international trade ; Globalization dimensions and drivers ;
- Reasons to Internationalize or not?
- How to apprehend the International Environment?
- Circular /Blue Economy - Sustainability dimension in international business

II. EXPORT BUSINESS PLAN
How to set up an Export Business Plan, including the analysis of both internal (i.e. Export Audit) and external aspects, Export Strategy (different international approaches, Modes of Entry, ...), and plans for its implementation

III. INTERNATIONAL SALES MANAGEMENT

- Concept of Culture and multicultural environment;
- Commercial Process Management: SPANCO concept;
- Technical Aspects: Incoterms, Transport, Insurance, Customs, etc.;
- International Quotation & Management of an international Order

IV. IMPORT STRATEGY

Why importing?
Steps of an Import Project from the analysis of its attractiveness and feasibility to the feedback; Decision-Making elements

PARTB: WORLD TRADE BUSINESS GAME GLOBEX
see teaching method

PART C: INTERNATIONAL LOGISTICS
· Definition and concepts of logistics and supply chain
· Key success factors and tools
· Challenges and pitfalls
· Trends

Méthodes pédagogiques

PART A : EXPORT – IMPORT STRATEGY & MANAGEMENT
- Lectures with PowerPoint presentation
- Real examples including personal experience
- Case studies - Exercises

PART B: WORLD TRADE BUSINESS GAME GLOBEX
GLOBEX is a dynamic role play of simulation of the real international economic context. The dynamics is based upon the participants' behaviors. Actually participants play the roles of either economic agents from developing or industrialized countries, or operators in the world market such as multinational companies or international organizations.
COVID-19 crisis: Due to the confinement measures, the second group cannot be organized and is therefore replaced by a team paper (see detailed instructions on Moodle)

PART C: INTERNATIONAL LOGISTICS
Lecture with power points and real examples
Homework assignment and reading

Mode d'évaluation

PART A (40%):
Individual oral exam (closed book): 100% might be online on Teams, depending of the Covid-19 situation.

PART B (30%):
Participation at the introduction session, results of the premiminary test, active participation at the business game and INDIVIDUAL WRITTEN EXAM, that might be online, depending on the COVID-19 crisis situation.

PART C (30%):
Paper: 30%
Individual exam : 70% - might be online depending on the COVID-19 situation

Références bibliographiques

See pedagogical document