Description du cours

Intitulé de l'Unité d'Enseignement

Corporate Strategy

Code de l'Unité d'Enseignement

21GE030

Année académique

2019 - 2020

Cycle

MASTER

Nombre de crédits

5

Nombre heures

60

Quadrimestre

1-2

Pondération

Site

Anjou

Langue d'enseignement

Anglais

Enseignant responsable

MOEREMANS Luc

Objectifs et contribution de l'Unité d'Enseignement au programme

Knowledge acquisition 
? Master the vocabulary and all concepts of strategic thinking, strategic decision and strategy execution
? Understand the components, as well as their interconnection, of strategic analysis and strategy realization
? Recognize the management tools contributing to strategy development
? Identify the Management Gurus and Authors and their contribution to Business Strategy
? Deep awareness of economic and technology, political and social, business and society, management and
ethical related issues and trends confronting business development
? Keen awareness of business historical development and strategic decisions and their impact on corporate
performance and society evolution
Develop a personal view on strategic issues 
? Ability to use the diversified information sources
? Ability to bridge theories and realities of business strategy in today’s environment
? Capacity to develop a critical perspective on business strategy and strategic management
? Capability to communicate in a structured way strategic analysis and personal perspectives on strategic
business issues and trends

Prérequis et corequis

This course is accessible to students who have followed the basic training in management, economy, law or 
social sciences expected at the end of the Bachelor degree in public or business management or economics. 
A level in English sufficient for an active participation and understanding is required. 
Business level reading and writing skills in English are necessary to successfully meet requirements. 

Description du contenu

Capacity to understand strategic context and firm position in its industry, its markets and the macro 
environment through research applying rigorous methodologies 
Ability to identify the potential strategic choices available to the firm and the impact on its future 
Capacity to translate strategic choices in managing the transformation of the firm to achieve strategic 
objectives based on leadership and change management approach 
Ability to integrate strategic knowledge and thinking in management decision or connect strategy with recent 
business books. 

Méthodes pédagogiques

The course is based on multiple interactions with the students:
? Class room presentation (Q1): up to 24 hours of class room presentation are dedicated to the
comprehensive review of the fundamentals of strategy, illustrated with case studies and current business
examples.
? Management Conferences (Q1): integrated in the class room program, up to 5 conferences by CEOs
sharing their management experience in the three dimension of strategy: analysis, decision, and action.
? Individual Reading and Research: selected articles or studies are provided to broaden and deepen the
knowledge and critical views of students, a list of recommended business and management reading is
provided each year.
? Individual Writing: students who select this option need to produce an individual paper demonstrating
research capacity and critical analysis of particular business and strategic issues. Smaller group session are
organized by specific themes to address issues related to required individual paper.
? Team management cases resolution: participation to the Brussels Management Challenge three
management cases: Supplychain & IoT; Big Data Analytics & Blue Ocean Strategy; Technology start up
venturing and delivering case resolution in team.

Mode d'évaluation

The evaluation includes three components: 
? Written Exam (50%)  - January session : The written exam includes a multiple choice questionnaire 
which is designed to assess the students mastering the concepts and vocabulary related to strategy as 
presented in the reference book. 
The multiple choice questionnaire includes questions covering about 80% of the material included in 
the 15 chapters of the reference book. 
In addition short essay questions will enable the student to formulate and argument strategic 
perspectives based on material discussed in class or exposed during conferences. 
? Individual Paper or Team Management Challenge cases (50%)  - June session ONLY 
The individual paper requirements are designed to enable students to demonstrate their 
understanding of the selected topic or reading, their capacity to present their research and develop a 
personal and critical perspective on strategy and management, their capacity to communicate in a 
coherent way their personal views on the selected topic  
Team Management Challenge cases requirements are designed to enable students to demonstrate 
their creativity, innovation and group thinking as well as leadership skills in three strategic context 
involving substantial technology to be communicated in oral defense in front of juries and in writing 
presentation. 
? Participation ( up to an extra 10%)  Participation is assessed mainly based on pre reading MCQ self-
tests before class; as well as other techniques of participation in class 

Références bibliographiques

Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin & Patrick Regnér:   
Exploring Strategy - Text & Cases -  10th edition  
FT Prentice Hall, Pearson Publishing, 2014   ISBN 978-1-292-00254-5