Marie-Isabelle Muninger

Lecturer
International Management
Marketing & MIS

Expertise
Digital Marketing
Product and Innovation management
Strategic Marketing
Price Management

  +32 2 739 785

  marieisabelle.muninger@ichec.be

   Linkedin

Education

  • PhD Candidate in business administration and economics
    University of Namur (Belgium) and Maastricht University (The Netherlands)
  • Master in Business Administration – Major: International Management (English)
    Louvain School of Management – Université Catholique de Louvain (Belgium)
  • Master in financial & commercial sciences – Major: Marketing and communication management
    ICHEC Brussels Management School (Belgium)

Experience

  • Marketing Manager Benelux
    Reckitt Benckiser (2011 - 2013)
  • Senior Brand Manager
    Reckitt Benckiser (2010 - 2011)
  • Brand Manager
    Sara Lee Coffee & Tea (2008 - 2010)
  • Product Manager
    Sara Lee Coffee & Tea (2007 - 2008)
  • Business Analyst & Trade Marketer Benelux
    20th Century Fox (2005-2007)

Teaching

  • International Marketing Management (English)
  • Product & Price Management
  • Activities of Professional Integration

Publications

Submitted for review  

  • Muninger M., Hammedi W., Mahr D., (2017), The value of social media for innovation: a capability perspective. 

Talks

  • Muninger M., Hammedi W., Mahr D., (2017), Social Media for Innovation : a critical Review. Talk presented at the Innovation and Product Management Conference, Helsinki, Finland.
  • Muninger M., Hammedi W., Mahr D., (2017), Social Media Integration in Innovation: Empirical Exploration & Conceptualization of underlying Capabilities. Talk presented at the AMA Sheth Foundation Doctoral Consortium, Mumbai, India.
  • Muninger M., Hammedi W., Mahr D., (2016), Conceptualizing the Integration of Social Media in innovation. Talk presented at the Innovation and Product Management Conference, Glasgow, UK.